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FREE online courseCompetitor Analysis with Semrush

Learn how to work out the perfect approach to competitive research by leveraging Semrush's toolkit from a veteran of the digital marketing industry, Navah Hopkins.

7 lessons

Exclusive video lessons with digital marketing veteran Navah Hopkins

1 hour

Learn the ropes of competitive analysis in just 1 hour

100% free

The course is 100% free. Save your money for your future market research activities

Who is this course for?

Whether you’re a marketing team leader, the head of a company, or you’re looking to build a startup and don’t know if it will succeed, this is the course for you — it will provide the tools you need to do your job well.

About the author

Navah Hopkins, a veteran in digital marketing, has been helping clients win in SEO and PPC since 2008. She is the Director of Paid Media at Justuno, an integrated agency helping customers own their markets via PPC, SEO, CRO, PR, and content. Navah loves sharing lessons learned at local universities and the international speaking circuit. She is a prolific contributor to SEJ, Semrush, and WordStream blogs and webinars.

Lesson structure

Video lessons

Watch easy-to-follow video lessons

Read further

Study the specially picked materials to dive deeper into the topic


Test what you’ve learned

What to do after the course


Get certified by Semrush

Try to pass the Competitor Analysis exam and earn your personalized certificate.

If you already have sufficient skills in competitive research, you can bypass the educational part and test your skills right away by taking the exam. Upon passing it, you'll earn a certificate, proof of your mastery and a valuable addition to your CV and LinkedIn profile.

Let’s get started!

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