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Free online courseContent and SEO Agency Playbook Course with Andy Crestodina

Grow your marketing agency organically by combining the best content and SEO tactics into a unified strategy. This free course from Andy Crestodina takes you step-by-step through his comprehensive marketing playbook.

4 lessons

Exclusive video lessons from recognized content marketing expert, Andy Crestodina

2 hours

Learn to better communicate content strategy, SEO, and influencer marketing topics in just 2 hours.

100% free

Use your free Semrush account to access all of the lessons!

Who is this course for?

This course is designed for marketing agency professionals, however any digital marketer can benefit from this material.

Content includes the best marketing tactics presented in a practical way so you can grow organically and start driving high quality leads to your agency.

Inside the course you'll find: video tutorials, step-by-step frames and processes, and practical tips.

About the author

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses and has written 500+ articles on content strategy, search engine optimization, influencer marketing, visitor psychology, and analytics. He was also named in Semrush’s Top 100 Influencers in Content Marketing for 2022.

Lesson structure

Video lessons

Watch easy-to-follow video lessons.

Read further

Put your knowledge in practice with our worksheets and additional materials.


Test what you've learned.

What to do after the course


Get certified by Semrush

Seize the opportunity to pass the Complete Agency Playbook for SEO and Content Strategy exam and earn your personal certificate.

If you already have sufficient knowledge of building a sustainable content marketing strategy for your agency, you can bypass the educational part and test your skills right away by taking the exam. Upon passing, you’ll earn a certificate, which is proof of your mastery.

Let’s get started!

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