Shapes and Pages
Extraordinarily effective results
South Bend, Indiana, United States
Search Engine Optimization, websites and chatbots
Shapes and Pages is a digital marketing agency specializing in helping small and mid-size businesses grow through improved organic search results. Our expertise ranges from strategy to execution of search engine optimization, website design and chatbot development, all with the focus of improving your search engine ranking.
We are search engine optimization engineers, website architects and chatbot scripters. We have helped businesses grow by creating custom solutions that work. We won’t propose more than you need and you won’t need more than we propose.
Our services include:
- Search Engine Optimization (SEO)
- Website design & development (website creation)
- Social media marketing & management
- Content marketing & creation
Success begins with an SEO Audit and SEO Marketing Plan
An SEO Audit is an essential part of any SEO project. A well done audit exposes the good, the bad and the ugly of a website, so plans can be organized and changes prioritized based on impact. It's the only platform you fully control.
Our SEO Marketing Plan overviews both on-page and off-page considerations for an SEO project. It helps to level set expectations and clarify understanding so that all stakeholders know what we’re dealing with. Ask us for a copy.
Competitor and Keyword Research
The audit and marketing plan frame the agenda, but competitors and keywords identify the specific goals and objectives. The worst SEO outcome is to rank really high for all the wrong things.
We have been helping businesses grow for over 15 years
Shapes and Pages was founded in 2005 and has been helping clients ever since. We have guided and supported clients in travel, legal, manufacturing, engineering, technology and other industries. We’ve developed knowledge, skills, process, and experience that we can put to work for you.
Challenge us … let us show you.
"New website is ready to go live just add the SEO"
We usually avoid projects where the company has a new website "completed and ready to go" but they want to "add the SEO". For a friend of a friend, we agreed to help out. We found a beautiful new website with content spread around willy nilly. Fortunately the client understood our concerns.
We started with Keyword Research and Competitor Research to identify a potential pool of keywords. We then matched that against the competitor strengths and weaknesses. After a brainstorming session, we built a page structure based on content and keyword, then assigned the content to the pages.
After the web team realigned the content, the site went live. After 60 days the site was ranking well against the competitors, even ranking higher in a few of the obscure weak spots. Six months after go live, there were 2 top ten, 4 top 20 and a single obscure keyword that we got to rank FIRST.
Can't afford to overlook anything
Client said ... "We updated a bunch of content on our website and some site structure to improve our local seo, but the site rankings have fallen off a cliff. Organic traffic is down 80% We don't know what we did."
Great example of the things that impact SEO. After a opening review of "what they knew" we got access to Google Analytics and it turns out the traffic started falling 3 weeks before the content changes. Their "virtual dedicated" hosting had 1,700 websites on one IP address. One was very bad.
Moved their site to a business class hosting environment with all the expected accoutrements, including an IP address they do not share with anyone else. Traffic is increasing daily. We didn't spend all their budget.
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