Herausforderung

Facing Increased Demand in the Midst of COVID-19: An over 100% increase in demand required Tandem’s marketing team to put together a new strategy to meet this new demand. This required creating new campaigns, designing new creative, and ensuring the website could cope with a considerable increase.

Lösung

An Integrative Approach to Seize New Growth Opportunities: Tandem Buzz built a series of campaigns to meet their users in different stages of the sales funnel. Tandem also suggested executing new campaigns that Time4Learning had not tried in the past but that could produce great results.

Ergebnis

Record-breaking Revenue and Conversions: The data we used compares Q3 2020 vs Q3 2019. - 70.5% increase in conversion rates - 176.5% increase in total transactions - 191% increase in revenue These outcomes were a direct result of the campaigns recently created/optimized to drive this growth.

Herausforderung

Finding Success in a Declining Environment: A nearly 40% decrease in demand required Tandem’s marketing team to put together a new strategy for success in this challenging environment.

Lösung

Broadening Targeted Keywords and Leveraging Performance Max: Tandem Buzz built a series of campaigns targeting a broader range of search terms targeting more specific search queries related to homeschooling. Tandem also suggested using Google’s Performance Max campaign to pick up additional users.

Ergebnis

New Campaigns Accounted for Nearly 20% of Q3 Revenue: For Q3 2022, these new campaigns accounted for almost 20% of Time4Learning’s revenue! The Performance Max campaign produced nearly $26,000 in revenue & 897 transactions! The Competitor campaign produced over $5,500 in revenue & 179 transactions!