Tru Performance Inc
Empowering Organizations With Digital Innovations
Middletown, Delaware, United States
Tru Performance is a global technology consulting and services company, supported by a team of over 125 associates across 5 locations worldwide. We empower more than 50 leading enterprises to become more innovative, agile, and competitive by providing and managing top-tier IT services and digital solutions. Our expertise spans a broad spectrum of dynamic industries, including Hi-tech, IT, Manufacturing, Real Estate, Banking & Financial Services, Insurance, Consumer Services, and Healthcare. We specialize in helping high-growth companies leverage technology to their advantage, ensuring they stay at the forefront of their respective markets.
Tru Performance is at the forefront of the future, bringing data-driven, personalized solutions to enterprises today with our award-winning creativity, digital engineering, and technology expertise. We collaborate with leading organizations to create customer-centric and future-ready managed IT services and digital solutions. Our approach combines experience design, data engineering, strategic marketing techniques, and advanced analytics. Our cross-functional teams, consisting of full-stack developers, application engineers, UI/UX designers, technologists, marketing specialists, consultants, and support executives, utilize the latest tools and accelerators to ensure our clients can move quickly and confidently in their respective markets. We are committed to helping high-growth companies leverage technology to their advantage, ensuring they stay at the forefront of innovation and competitiveness.
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48% Increase in Conversion Rate for WinMagic
WinMagic were challenged by a lack of online visibility, which would not allow them to reach potential partners or customers through seminars or webinars. They wanted someone who could help them get back on track by fixing broken links and delivering great results with better SEO practices.
Tru Performance Team decided to put together an SEO strategy for them and then create new plans to increase visibility across search engines. Our solutions include: 1. Upgrading the Website 2. Technical SEO Implementation and Website Performance Optimization 3. Digital PR & Link Building
The SEO implementation and website upgrading has helped WinMagic to achieve higher organic sessions and better visibility and now has better conversion rates than before. Email marketing and chatbot integration have helped the company increase its conversion rate to 48%.
Amplified Lead Generation by 20% for LAMINAR
LAMINAR, a leading cyber security services provider was struggling with duplicate data, lead generation, and asset creation and also had issues with data quality. Along with that, they also faced difficulty in understanding the ROI from their campaigns.
To reach a wider audience and increase meaningful experiences, we created program templates for webinars and third-party events like one-click registrations, multi-registration webinars, and newsletter programs that would keep the contacts engaged along with A/B testing for emails and landing pages.
We achieved the following results for LAMINAR: 1. Amplified Effective Lead Generation by 20%. 2. Successfully Setup Multi-Touch Attribution Model 3. Improved Lead Scoring Model 4. Amplified User Engagement from 7.8% to 55.4%
Drove 7x Online Sales Growth for NETGEAR
NETGEAR had been selling exclusively through resale partners. But when Amazon bought eero, NETGEAR realized that to keep up with the competition they also need to create a direct channel for customers through their own website.
Tru Performance created a detailed e-commerce and digital transformation strategy focused on: 1. Customer Buyer Journey Analytics 2. Purchase Patterns, CRO & Attribution 3. Multi-channel Customer Acquisition Programs (paid, organic, email, SMS, in-app) + Cross-sell and Upsell
Drove 7x online sales growth and 120% campaign ROI through persona-based, multi-channel programs (web, SMS, email, in-app) focused on brand, value-prop, and CRO for NETGEAR.
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