What Is Cost Per Click (CPC?)


7 min read

How To Keep Your Google Ads Costs Under Control

Google Ads can be one of the most efficient ways to attract relevant customers to your business. As is the case with many marketing pursuits, though, the question usually comes down to budget: can you afford Google Ads costs? In this guide, I will run through the process of getting started with a Google Ads PPC campaign so you can boost your digital marketing efforts in a cost-effective way.
Rob WatsonSep 25, 2020
What is PPC guide


17 min read

What Is PPC (Pay Per Click)? An Introduction to PPC Marketing

In this guide, we‘ll help you to understand what PPC is and how it works, as well as making sure that you‘re familiar with the different platforms (predominantly Google Ads and Bing Ads) and how they work and how you can use these to drive success and enjoy a strong ROAS for your business from the channel.
James BrockbankAug 05, 2020
How to Grow Your Business with PPC Automation


15 min read

How to Get Started with PPC Automation in 7 Steps

Automation is a common practice for businesses in 2020, offering efficient ways to quickly knock out certain tasks. This is particularly true in the world of paid marketing. PPC automation can help you save time and money while driving more results. In this post, we’re going to take a closer look at how you can use PPC automation to grow your business with 7 simple steps.
Elizaveta ShutovaJul 24, 2020
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How to Set Bids in Google Ads
tips for PPC during covid-19 pandemic
Choose the Right PPC Channel


9 min read

Top Paying AdSense Keywords and Best Adsense Niches for 2020

If you are using AdSense placements on your site in order to monetize it, then it makes sense that you want the biggest payoff possible. We used SEMrush’s CPC Map tool to take a close look at the top paying ad niches and keywords so you can be strategic about which niches you write in and what keywords you are optimizing for. Not all ads will pay equally.
Elizaveta ShutovaMay 18, 2020
6 Smart Bidding Tips That Will Take Your Google Ads To the Next Level (with less of your time!)


12 min read

6 Smart Bidding Tips That Will Take Your Google Ads To the Next Level (with less of your time!)

Over the past couple of years I have cut down the amount of time I spend in Google Ads by 75%, and yet the results I’m achieving have gotten better and better. How? A solid strategy combined with clever use of automation. In this article, I run through my 6 biggest pitfalls when running automated Google campaigns and how you can avoid them to take your own campaigns to the next level.
Matthew SiddleApr 29, 2020


5 min read

5 PPC Best Practices to Maximize Performance

We are all looking for ways to drive our results over the finish line. We want to smash our KPIs, break records, and then break them again. With so many updates, upgrades, new tools and platforms out there, it can be hard to keep up with the latest PPC tips to keep turning out the numbers. I have 5 PPC best practices that will help you maximize your ads’ performance.
Liraz PostanMar 09, 2020
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