When you upgrade a location in Semrush Local (that includes Listing Management and Review Management tools, as well as Map Rank Tracker (heatmap) functionality) to Premium, here’s what you gain access to:
- Listing Management: Distribute business info 150+ directories globally (check available directories per country here).
- Review Management: Collect all of your reviews and respond to those on Google Business Profile directly from Semrush.
- AI-generated replies: Stay on top of customer reviews and save time by utilizing AI for swift and efficient responses. Use AI-generated reply suggestions or automate the entire process with AI auto-replies.
- Review Analytics: Compile reports about competitors’ reviews and get analytics about their review profiles.
- Map Rank Tracker: Checks your business ranking on Google Maps for chosen keywords. Set up your business location, map grid, and a search query/keyword to see how you stack against the competition for every position on the map.
There are a few ways to upgrade a location to premium. If you already have a Semrush Local Basic plan and have a location set up, look for the upgrade location button, which can be found in the Locations tab.
The cost per Premium location is $40/month. You’ll be asked to confirm the payment, and then the location will be upgraded.
Once you’ve upgraded a location, you can access full Semrush Local Premium functionality.
Semrush Local Premium plan provides you with the ability to manage and reply to your Google Business Profile reviews directly from the Semrush platform, making it easy to reply to reviews for multiple locations. Here’s how the reviews will be collected in the Reviews tab:
You can reply directly to your customer who left the review with each review.
It is also possible to generate a suggested reply, using AI to any unanswered reviews. Use this for inspiration, to make templates, or post them immediately.
The tool automatically generates suggestions for the first five reviews when opening the Review Management tab with unanswered replies. If you need tips for other replies, click the “Generate draft” button to get a result.
Premium Semrush Local users can also stay on top of customer reviews and save time by utilizing AI for swift and efficient responses. Automate the entire process with AI auto-replies. Read more about the AI auto-replies feature here.
Here’s an example of how reviews will appear on your Google search results via Google Business Profile:
Here’s Google’s advice on replying to your online reviews:
Business owner responses help you build relationships with customers, but they’re also public. When you reply to your customers, keep these guidelines in mind:
- Be nice, and don’t get personal. This isn’t just a guideline—it’s also a good idea as a business owner. It's difficult to win an argument with a frustrated customer, and you want to leave a positive impression. Keep your responses useful, readable, and courteous. In addition, responses should comply with our local content policy.
- Keep it short and sweet. Users are looking for useful and genuine responses, but they can easily be overwhelmed by a long response.
- Thank your reviewers. Respond to happy reviewers when you have new or relevant information to share. You don’t need to thank every reviewer publicly since each response reaches lots of customers.
- Be a friend, not a salesperson. Your reviewers are already customers, so there’s no need to offer incentives or advertisements. Tell reviewers something new about your business, or share something they might not have learned from their first visit.
In addition to being able to collect reviews, you’ll see a widget displaying your Review progress by month, the total reviews, and the average star rating.
Here’s how email alerts work for your reviews in Listing Management and Review Management:
- Every week, you’ll receive an email with negative reviews (a negative review is the one rated not higher than 2 stars) from the previous week and a CTA to answer them.
- If there are no negative reviews, you will not receive the email.
- This email goes out to everyone with a Listing Management and Review Management subscription no matter whether you have the premium limit or not.
Here’s an example of how this email may look like in your inbox:
Additionally, you will gain access to the Review Analytics. This feature allows you to compile reports about competitors’ reviews and get analytics about their review profiles.
In order to create a report, click the “New Report” button and add up to 10 competitors for your location.
In the report, you will find the following:
- how many reviews do competitors have, what is the average rating for 1 or 3 months, and how often do competitors respond to reviews;
- a list of competitors’ reviews;
- categories and attributes from competitors’ Google Business Profiles
This data will help you understand how to improve your review management and customer relations.
Using the Map Rank Tracker or Heatmap Report
Today we have two options for tracking your position for a certain search keyword on Google Maps on Semrush.
You can get access to the Map Ranker tool or use the heatmap which is part of the Listing Management dashboard. Here is the difference:
Map Rank Tracker is an evolution of the Heatmap report offered within the Semrush Local toolset. With Map Rank Tracker, you don’t need a Listing Management location to get your business map rankings. Map Rank Tracker can be used as a standalone solution to get your map rankings. Additionally, Map Rank Tracker comes with much more flexible customization than the current Heatmap report and the ability to view your Heatmap results for any business you like. We are currently working on even more Map Rank Tracker developments to make the tool more useful for you.
In the future we plan to sunset the support of the heatmap in the Listing Management dashboard, so we recommend using the Map Rank Tracker tool from the start. Check the details here.
If you started using the heatmap inside of the Listing Management dashboard - follow the information below:
Heatmap shows you how your location ranks on Google Maps for a certain search keyword. Each dot on the map indicates your keyword's position relative to competitors in the area.
To set up your heatmap, enter your target keywords at the top of the report and then set the scan radius and grid size.
Scan radius refers to how much you want to zoom in or out of an area on the map. Zoom in with a smaller scan radius to track a more densely competitive area where you’d expect a lot of changes (think tracking “coffee” keywords in midtown Manhattan), and zoom out with a larger scan radius to track a wider geographic area with less competitive density (think “dentist” keywords in a rural county).
Grid size refers to how many points within that defined radius you want to track positions in.
By default, you get 3.1 miles/5 km radius with 5*5 grid setup. To update the settings, please contact the Customer Success team at firstname.lastname@example.org.
Once you choose to scan the map, you will see your site’s ranking for each point in your grid and review your competitors.
This report will be updated weekly with your business’ rankings in Google Maps for each of your target keywords in the indicated locations.
The metrics bar will show your Average Rank, which is based on your positions. You will also see what percentage of your points are in high ranks (1-3 position), middle ranks (4-10 position), low ranks (11-15 position), and lowest ranks (16-20+ position).
Top 10 Competitors report is located under the heatmap and lists businesses that compete with you for your target keywords. This report provides general information about each competitor, such as their name, location, category, number of reviews, and more, with the option to open their page on Google Maps to find out more.
You can download the Heatmap PDF right from the tool or add the Heatmap widget in the My Reports constructor.
As the tool collects your data each week, you will start to see arrows beside each point on the map indicating if your position in that spot went up or down since the last week (1).
You can open up an old snapshot to review previous weeks’ positions by clicking on the data snapshot box (2). The tool will be able to retain up to 12 months of historical data in these snapshots.
The 10 keywords you choose can be set or changed only once per month. You’ll see a notice like this, explaining when your limit resets as you change your keywords:
Note: both the keyword menu and Heatmap report may contain keyword suggestions from ChatGPT that you can add to the list. Suggestions are based on both your name and business category to ensure relevance.
Bulk add keywords
Use the Bulk add keywords button to add keywords in many locations simultaneously. This saves you from adding the same set of keywords 10 times if you have 10 locations.
For a breakdown of limits, please refer to this article.