Wissen
Semrush-Toolkits
SEO
Organische Recherche
Untersuchung von SERP-Funktionen
SERP Features: People Also Search

SERP Features: People Also Search

This SERP feature provides users with related queries to their initial search, helping to expand or refine their search journey. People Also Search appears on both desktop and mobile devices.

Here’s an example of what that might look like on desktop:
 

SERP Features: People Also Search image 1

And on mobile:

SERP Features: People Also Search image 2

 

This feature is beneficial for exploratory searches or when the intent is to gather more information around a topic, like "coffee brewing techniques" or "travel tips."

How to Appear in People Also Search

Since this SERP feature does not link to any particular site, its potential benefits are limited. Also, Google’s algorithms decide what is displayed in the People Also Search box, making inclusion unpredictable.

How Semrush Collects Data About the People Also Search SERP Feature

  • When we scan a keyword’s SERP, we identify whether or not the People Also Search feature is present anywhere on the results page. 
  • If People Also Search is present on the SERP, you’ll see its gray icon in the SF column in Organic Research.
  • We do not track any specific domain's position within this SERP feature.