AI PR Toolkit is a streamlined platform that helps you manage your media relations, even if you don’t have PR experience. Designed for marketers, it focuses on the essentials: finding media outlets that LLMs trust, building media lists, sending pitches, and tracking media coverage, without the complexity of traditional PR software.
AI PR Toolkit is also part of the broader Semrush ecosystem. If you're already using Semrush for SEO, content, or advertising campaigns, you don’t need to switch to a different environment to handle PR tasks.
What you can do in the AI PR Toolkit
- Discover media that influences AI responses
- Create and manage targeted media lists
- Send press emails and schedule follow-ups
- Track who opened or clicked your emails
- Monitor media mentions of your brand or competitors
All features are accessible from one clean dashboard, designed to save you time and reduce manual work.
What does the AI PR Toolkit include?
Semrush AI PR Toolkit provides essential PR tools to help you grow your brand presence in the AI era. No PR experience is needed—you’re guided step by step, from identifying media contacts to launching outreach and measuring results.
AI-Cited Media
Enter your topic and instantly see which outlets are most frequently cited by language models. This feature helps you prioritize media coverage that boosts your visibility in AI-generated content. You also get access to outlet-level traffic and audience insights to guide your targeting.
Media Database and CRM
Explore over 600,000 journalist profiles with details on their recent work and coverage focus. Use AI-powered suggestions and keyword-based search to quickly find relevant contacts. You can organize and manage your outreach using integrated media lists and CRM-style tools.
Email Outreach and Analytics
Create personalized pitches and press releases with the help of AI. You can send emails from your own authenticated domain to ensure deliverability and track performance through open rates, clicks, and engagement data. Follow-ups can be scheduled automatically based on recipient behavior.
Media Monitoring and Alerts
Pro plan only
Monitor your media visibility in real time. You can set unlimited queries to track brand mentions online, tie coverage back to specific outreach campaigns, and receive alerts or AI-generated summaries to stay informed without the manual work. The AI PR Toolkit connects your outreach efforts to results, helping you understand outlet reach, domain authority, engagement metrics, and long-term visibility trends
What’s next?
Here are a few good starting points:
- How to set up and manage your account
- Find AI-cited outlets
- Build your first media list
- Send your first campaign
- Set up media monitoring
You’ll find detailed guides for each step in our Knowledge Base.