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Top Instagram Influencers

Based on data from Semrush App Center’s BuzzGuru tool, this page reveals top Instagram pages with the most followers. You can get additional data on what content and hashtags generate more engagement for each of the accounts by clicking on a profile name.
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Position
Account
Audience
Likes
Engagement rate
1
Instagram
Instagram
640.5M398.3K0.06%
2
Cristiano Ronaldo
Cristiano Ronaldo
587M8.4M1.43%
3
Leo Messi
Leo Messi
466.8M8.3M1.77%
4
Selena Gomez
Selena Gomez
419.4M13.3M3.16%
5392.2M3.8M0.96%
6
Dwayne Johnson
Dwayne Johnson
381.8M664K0.17%
7
Ariana Grande
Ariana Grande
372.3M2.7M0.74%
8
Kim Kardashian
Kim Kardashian
357.9M1.7M0.48%
9
Beyoncé
Beyoncé
310.3M2.7M0.85%
10
Khloé Kardashian
Khloé Kardashian
307.5M1.2M0.38%
11
Nike
Nike
294.8M74.2K0.03%
12
Justin Bieber
Justin Bieber
290.6M3M1.04%
13289.6M5.4M1.88%
14
National Geographic
National Geographic
277.6M45.7K0.02%
15
Taylor Swift
Taylor Swift
261.5M5.9M2.24%
16
Virat Kohli
Virat Kohli
251.2M4.5M1.79%
17
Jennifer Lopez
Jennifer Lopez
246.3M668.4K0.27%
18
Kourtney Kardashian Barker
Kourtney Kardashian Barker
221.4M567.2K0.26%
19220.5M758.3K0.34%
20
Miley Cyrus
Miley Cyrus
209.3M1.1M0.53%
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