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Based on data from Semrush App Center’s BuzzGuru tool, this page reveals top Instagram pages with the most followers. You can get additional data on what content and hashtags generate more engagement for each of the accounts by clicking on a profile name.
Position | Account | Audience | Likes | Engagement rate |
|---|---|---|---|---|
| 1 |  Instagram@instagram | 640.5M | 398.3K | 0.06% |
| 2 |  Cristiano Ronaldo@cristiano | 587M | 8.4M | 1.43% |
| 3 |  Leo Messi@leomessi | 466.8M | 8.3M | 1.77% |
| 4 |  Selena Gomez@selenagomez | 419.4M | 13.3M | 3.16% |
| 5 |  Kylie@kyliejenner | 392.2M | 3.8M | 0.96% |
| 6 |  Dwayne Johnson@therock | 381.8M | 664K | 0.17% |
| 7 |  Ariana Grande@arianagrande | 372.3M | 2.7M | 0.74% |
| 8 |  Kim Kardashian@kimkardashian | 357.9M | 1.7M | 0.48% |
| 9 |  Beyoncé@beyonce | 310.3M | 2.7M | 0.85% |
| 10 |  Khloé Kardashian@khloekardashian | 307.5M | 1.2M | 0.38% |
| 11 |  Nike@nike | 294.8M | 74.2K | 0.03% |
| 12 |  Justin Bieber@justinbieber | 290.6M | 3M | 1.04% |
| 13 |  Kendall@kendalljenner | 289.6M | 5.4M | 1.88% |
| 14 |  National Geographic@natgeo | 277.6M | 45.7K | 0.02% |
| 15 |  Taylor Swift@taylorswift | 261.5M | 5.9M | 2.24% |
| 16 |  Virat Kohli@virat.kohli | 251.2M | 4.5M | 1.79% |
| 17 |  Jennifer Lopez@jlo | 246.3M | 668.4K | 0.27% |
| 18 |  Kourtney Kardashian Barker@kourtneykardash | 221.4M | 567.2K | 0.26% |
| 19 |  Barbie@nickiminaj | 220.5M | 758.3K | 0.34% |
| 20 |  Miley Cyrus@mileycyrus | 209.3M | 1.1M | 0.53% |
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Growing brand awareness and a follower base is crucial for businesses of all sizes today. Instagram with its audience of one billion monthly active users can be the primary channel to get the needed results. However, competition for users’ attention is tough and businesses lack resources and experience to come up with a winning social media strategy.
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