Audience Intelligence

Level up your approach to audience intelligence and elevate your marketing efforts with our powerful app.

Understanding your audience and their passion points is key to your success.

But how do you keep up when people’s habits, needs, and affinities keep evolving?

The Audience Intelligence app (Audiense Lite) allows you to identify followers of your X account, that of competitors or any influencer on X, to truly understand the audience at an individual level and compare your insights with a global or country benchmark audience.

What audience insights will you get?

Discover niche clusters that make up your audience based on their shared interests and who they engage with. Not only will you see information about your audience’s age, gender, and locations, but you’ll also discover their Influencers and the multiple channels they create content on, their Interest categories, Media affinity, Content liked or shared, Personality types, Buying mindset and their Online habits (other relevant channels).

What can I achieve with these insights?

This app is unlike any other keyword-based or traditional consumer research-based solution helping you to understand your target audience through their social interactions.

🧠 Go further into psychographics such as interests, content engagement, online habits, and buying mindset.

📊 Pinpoint the most relevant audience segments in your niche

🧍 Develop personas for your marketing team

🧑‍🤝‍🧑 Find lookalike audiences across other channels to expand your reach and improve your strategies by understanding audience types with our Affinity segmentation method

📝 Personalize your campaigns to truly resonate with your audience

📹 Find creators that your audience listens to and trusts, and confirm they are the right fit for your brand to forge potential partnerships

📺 Uncover the most relevant online/offline channels, media outlets, and social networks to reach your audience

How to create a report with the Audience Intelligence app

All you have to do is enter the X @handle of the account you want to explore and unearth its followers! Then, the app will return an insights packed report for audience analysis you can dive right into.

Take advantage of Audience Intelligence, whether you’re looking to achieve influencer identification/sponsorship selection, content/creative development, PR and comms, or media planning.