Herausforderung
- Fragmented Reporting Structure - Limited Budget Planning & Investment Allocation Forecast - High Translation Cost for Google Ads
Lösung
-Delivering a New Reporting Structure - Introducing Budget Modelling & Forecasting Performance to Influence Stakeholders - Reducing Translation Cost for Google Ads to Reinvest Back Into Advertising - Increasing Leads to the Business by 610% Year on Year
Ergebnis
Reducing monthly ad hoc reporting tasks for the in-house marketing team by 40%. Secured an extra £40,000 in ad spend using performance forecasting. Reduced media spending by £30,000 by highlighting the reduced need for translation services.