Driving topline growth for innovative B2B brands
Worcester, Massachusetts, United States
New Perspective is a dynamic growth marketing agency with more than two decades of experience based outside of Boston, MA.
We help climatetech, agritech, renewable energy and manufacturing businesses succeed in the digital age.
Our expertise includes demand generation, strategic planning, brand building, website design, HubSpot marketing, digital transformation, and content marketing.
Our team is smart, hungry, and committed. We don’t take the reins and send you back to your office. We partner and collaborate. We listen. We look for the sweet spots.
We conduct thorough, well-calibrated research to best assess the market and your needs, delivering data-driven strategies that square with company objectives and catalyze growth.
We’re creative by nature but relentlessly pragmatic — our goal is to get you the leads and revenue you need and the competitive advantage you deserve.
By leveraging our knowledge and skills, we enable businesses to achieve stronger pipeline performance and drive top-line growth.
Carbon Clean adds millions to pipeline value
Carbon Clean was founded in 2009 and, while successful, was siloed and seen as merely a “carbon solvent” company. Company leadership felt it was time to reposition the company for future growth and approached New Perspective for a number of mission-critical initiatives.
We took a well-researched, thoughtfully-planned, and growth-driven approach to key initiatives including rebranding, redesigning, and digital tool stack setup: Corporate Rebrand, Inbound Marketing Strategy, Continuous Website Improvement, Launchpad Website, Advanced SEO work.
Carbon Clean has seen immediate results from our efforts. New leads from online campaigns added millions of dollars in pipeline revenue within the first 60 days.
297% Increase In Conversion Rate for Living Greens
As a new, venture capital-funded company, Living Greens Farm needed to achieve a number of business objectives in a short timeframe while managing the expectations of investors, retail partners, and consumers. They had two distinct goals: Increase Qualified Traffic & Increase Brand Awareness.
Living Greens wanted to leverage enthusiastic word of mouth and consumer demand to drive new retail partnerships. We provided them with: Content Engine, SEO, Video Content, Social Media management, Sales & Marketing Alignment.
With the launch of the new website & integrated marketing strategies including targeted inbound marketing tactics, thousands of leads were converted into loyal customers. We’ll let these numbers speak for themselves: 297% Increase in conversion rate (YoY) and 154% Incr. in lead generation
Green Tech Startup Grows Qualified Leads 113%
1) Fully Support Complex Sales Cycle 2) Revamp Website to Attract & Convert Leads 3) Create Trust and Confidence
Demand Generation Plan Content Marketing Engine Effective Lead Tracking New Website Built On HubSpot CMS Hub
With our help WindESCo grew qualified leads 113% quarter over quarter. New Perspective is working with WindESCo on an account-based marketing approach and developing new content to speak to new personas within the target verticals as the brand expands its thought leadership influence.
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