Picsart: the Art of Efficiency
The creative design platform automated internal linking with Semrush Enterprise and increased clicks by 20%.
Table of сontents
With increasing demand and sky-high user expectations, Picsart needed a much more effective way to optimize internal linking in its growing domain. Its previously manual approach meant precious hours would be wasted on tasks that could have been automated. With the help of Semrush Enterprise’s Link Recommender, the company achieved:
The Challenge: More efficient operations and performance
Picsart, the all-in-one creative design platform, has a complex website structure with 17 languages and hundreds of pages, serving millions of users and very high monthly organic traffic. In September 2023, Picsart's website lacked internal linking. The team relied heavily on manual input, which prevented them from scaling content optimization to meet demand. A new strategy for this essential SEO component was necessary.
The suite of design tools demanded a comprehensive and intuitive catalog of content to support all visitors, so interlinking was a crucial aspect of providing a seamless user experience (UX) across the site.
Any new automated approach to ticking off the technical tasks needed to slot easily into both the workflows of internal teams and the functionality and appearance of external, public-facing landing pages.
Picsart’s SEO Objectives
- Improve Efficiency: To save time on manual link optimizations for all new content
- Empower Internal Teams: To better utilize resources elsewhere, such as content creation
- Boost Organic Performance: To increase the numbers of clicks and impressions to the most important pages on the Picsart domain
Solution: Automated link recommendations for new and existing content
Semrush Enterprise’s Link Recommender was the best systematic and efficient approach to internal linking for the Picsart team. The automation, which is part of the world’s most powerful SEO solution for enterprises, allowed the team to automate the process and boost organic performance as a result.
A thorough audit of existing content revealed sitewide link recommendations, which were deployed in December 2023 and analyzed between February 1 and April 30, 2024. The implementation across 300+ pages with more than 50K contextual links took only a week—a process previously conducted manually at a laborious rate of 15-30 minutes per link. The results were assessed through trend mapping based on daily changes in clicks and impressions within the time period.
Not only did the automated optimization generate rapid results, but it also set Picsart up to be able to prioritize content production in the future and understand which new pages will be likely to deliver more clicks.
The Results: Boosted organic performance and stronger UX
Increased Clicks: With more intuitive interlinking between related pages on Picsart’s site, users are clicking on more pages than ever—to the tune of a 20% increase, in fact, to almost one million clicks within the timeframe.
Increased Impressions: The number of impressions to the linked pages that Link Recommender identified also increased by 124% versus lookalike pages without new links.
Refocused Resources: Picsart can now make better use of up to four hours per week of internal resources, with the AI-driven automated processes freeing up time for the content team to focus on other important tasks.
Optimizing Operations with Semrush Enterprise
Now that Picsart has a super efficient way of optimizing internal linking, it’s primed to keep meeting and exceeding user expectations with a seamless onsite experience.
Its landing pages not only look the part, but they play the part, too, with more intuitive and relevant links for visitors to dig deeper into the offering—they can now do more and learn more with Picsart.
The automation also means the design platform can reap the rewards of sending more positive signals to Google thanks to improved onsite engagement, so Semrush Enterprise is transforming operations for the organization one SEO task at a time.
