Global Rank
Worldwide
booking.com
Big savings on hotels in 120,000 destinations worldwide. Browse hotel reviews and find the guaranteed best price on hotels for all budgets.
February 2023 Traffic Stats
186
Country Rank
United States494
Category Rank
Accommodation and HotelsStay Ahead of the Competition with Up to Date Monthly Traffic Stats!
Show Me How To Access More DataWeb Traffic Statistics
Get a snapshot of ’s online performance by viewing its most critical traffic metrics
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Traffic and Visitor Engagement
Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In February received 436.5M visits with the average session duration 11:58. Compared to January traffic to has decreased by -11.4%.
Total Visits last 3 months
Feb436.5M
Jan492.7M
Dec366.6M
Website Traffic by Country
See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. 's core audience is located in United States followed by Germany, and United Kingdom.
| Country | All devices | Desktop | Mobile | |
|---|---|---|---|---|
| 9.44% | 41.2M | 45.57% | 54.43% | |
| 7.92% | 34.6M | 29.74% | 70.26% | |
| 7.1% | 31M | 37.26% | 62.74% | |
| 6.15% | 26.8M | 19.98% | 80.02% | |
| 5.75% | 25.1M | 23.16% | 76.84% |
Traffic Share by Device
Quickly understand where a website's traffic comes from and what devices visitors prefer to use. On , desktops drive 30.6% of visits, while 69.4% of visitors come from mobile devices.
Desktop30.6%Mobile69.4%
Desktop
30.6%
Mobile
69.4%
Website Traffic Journey
Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience
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Reveal other websites that your audience is interested in. See the list of domains users are browsing next. 's audience also visits hotels.com, followed by expedia.com, and kayak.com.
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Organic and Paid Website Traffic
Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. ’s traffic has increased by 3.9% month-on-month up to current organic search traffic. In addition, paid search traffic has increased by 4.2% up to current paid search traffic.
PRO TIP: Create your free account today and get access to 10 years of historical data →Top Organic Keywords
Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to , while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.
| Keyword | Intent | Pos. | Volume | CPC(USD) | Traffic % |
|---|---|---|---|---|---|
| booking | N | 1 | 673,000 | 0.88 | 3.1 |
| booking.com | N | 1 | 301,000 | 1.03 | 1.38 |
| booking hotels | N T | 1 | 74,000 | 2.89 | 0.34 |
| booking.com customer service | I T | 1 | 60,500 | 1.45 | 0.27 |
| hotel | N | 3 | 550,000 | 2.47 | 0.26 |
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Backlink Analytics
Analyze and track ’s backlink profile with the fastest backlink database available
Discover the most valuable backlink portfolio in your niche
Spot toxic links and remove them before they cause harm to your website
Find your strongest competitors for backlinks
Backlink Stats
Dive into your competitor’s SEO Authority Score and backlink profile. Fast check Authority Score your domain and Google Penalty risk.
It is FREE with Backlink Analytics!Backlinks and Referring Domains
Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In February the number of backlinks to has increased by 0.2% and equals 2.17B. The amount of referring domains has increased by 0.3% and equals 326.5K.
Last updated: March 21, 2023
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