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instagram.com

Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family.

May 2022 Traffic Stats

Stay Ahead of the Competition with Up to Date Monthly Traffic Stats!

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Web Traffic Statistics

Get a snapshot of ’s online performance by viewing its most critical traffic metrics

Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels
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Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In May received 3.2B visits with the average session duration 15:50. Compared to April traffic to has increased by 6.6%.

Visits

3.2B
+6.6%

Pages / Visit

2.1

Avg. Visit Duration

15:50

Bounce Rate

64.33%
Get marketing insights and Monitor trends

Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. ’s traffic has increased by 2.3% month-on-month up to current organic search traffic. In addition, paid search traffic has increased by 24.7% up to current paid search traffic.

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Organic Search Traffic

2.4B
+2.3%

Paid Search Traffic

15.1M
+24.7%

Traffic Share by Device

Quickly understand where a website's traffic comes from and what devices visitors prefer to use. On instagram.com, desktops drive 29.9% of visits, while 70.1% of visitors come from mobile devices.

Desktop29.9%Mobile70.1%

Desktop

29.9%

Mobile

70.1%

Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. 's core audience is located in United States followed by Brazil, and India.

Country
All devices
Desktop
Mobile
25.37%818.6M34.73%65.27%
6.31%203.7M16.61%83.39%
5.38%173.7M23.91%76.09%
3.48%112.4M6.53%93.47%
3.41%110.1M36.6%63.4%
See all countries

Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Purchase a PRO plan + Semrush .Trends to unlock your competitor's marketing strategies →

On instagram.com, visitors mainly come from Direct (74.67% of traffic), followed by google.com (11.66%). In most cases, after visiting instagram.com, users go to google.com and linktr.ee.

Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to , while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

KeywordIntentPos.VolumeCPC(USD)Traffic %
instagram
N
130,400,0000.275.72
youtube
N
7185,000,00000.34
pornhub
N
5124,000,0000.770.29
instagram login
N
T
11,220,0000.260.22
ig
N
11,000,0001.830.18
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SEO Audit

Check out instagram.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding

Assess your website’s performance and fix all associated issues
Make sure Google bot can crawl and index your website
Scan your website for 130+ technical and SEO mistakes

SEO Audit and Website Health Check

See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds

Errors

212

Warnings

203

Notice

0

Site Health

76%-3%
Your site
76%
Top-10% websites92%

Crawled Pages

100
Health
0
Broken
2
Have issues
41
Redirects
57
Blocked
0

Thematic Reports

Title
Percent
Changes
Crawlability93%
HTTPS19%
International SEO81%+7%
Site Performance97%+1%
Internal Linking93%-4%
Last updated: June 16, 2022

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