Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In June received 74.9M visits with the average session duration 13:20. Compared to May traffic to has increased by 56.3%.

Visits

74.9M

+56.3%

Pages / Visit

4.3

Avg. Visit Duration

13:20

Bounce Rate

56.59%

Total Visits last3 months

Jun74.9M

May47.9M

Apr59.2M

Get marketing insights and Monitor trends

Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. 's core audience is located in United States followed by Hong Kong, and Taiwan, Province of China.

Country		All devices	Desktop	Mobile
United States	41.75%	31.3M	16.83%	83.17%
Hong Kong	16.94%	12.7M	68.16%	31.84%
Taiwan, Province of China	9.09%	6.8M	58.38%	41.62%
South Korea	4.78%	3.6M	92.63%	7.37%
Singapore	4.07%	3M	85.24%	14.76%

See all countries

Traffic Share by Device

Quickly understand where a website's traffic comes from and what devices visitors prefer to use. On , desktops drive 47.3% of visits, while 52.7% of visitors come from mobile devices.

Desktop47.3%Mobile52.7%

Desktop

47.3%

Mobile

52.7%

Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Purchase a PRO plan + Semrush .Trends to unlock your competitor's marketing strategies →

Desktop

Jun 2022

On taobao.com, visitors mainly come from Direct (62.23% of traffic), followed by google.com (7.66%). In most cases, after visiting taobao.com, users go to tmall.com and alipay.com.

Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. 's audience also visits jd.com, followed by shopee.tw, and suning.com.

Visits:12,493,345

Visits:46,353,564

Visits:434,747

Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. ’s traffic has increased by 17.8% month-on-month up to current organic search traffic. In addition, paid search traffic has increased by 27.4% up to current paid search traffic.

PRO TIP: Create your free account today and get access to 10 years of historical data →

Organic Search Traffic

7.3M

+17.8%

Paid Search Traffic

161.8K

+27.4%

Branded Traffic Share

Unlock Data

Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to , while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United States

Jun 2022

Keyword	Intent	Pos.	Volume	CPC(USD)	Traffic %
taobao	N	1	135,000	0.9	21.55
淘寶	N	1	74,000	0.82	11.81
淘宝	N	1	60,500	0.36	9.66
taobao usa	N	1	5,400	0.75	0.86
假章淘宝	C	1	4,400	0	0.7

Get marketing insights and Monitor trends

Looking for more than a sneak peek at your competitor’s traffic data?

Try the full suite of Semrush tools with a free account and dig deeper into the data

Give Me Free Access To More Data

No credit card required or strings attached

Backlink Analytics

Analyze and track ’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

Find your strongest competitors for backlinks

Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile. Fast check Authority Score your domain and Google Penalty risk.

It is FREE with Backlink Analytics!

Authority Score

Referring Domains

367K

+0.3%

Backlinks

9.17B

-3.2%

Google Penalty Risk

Unlock

Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In June the number of backlinks to has dropped by -3.2% and equals 9.17B. The amount of referring domains has increased by 0.3% and equals 367K.