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taobao.com

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February 2023 Traffic Stats

Country Rank

Country Rank

China
15

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Web Traffic Statistics

Get a snapshot of ’s online performance by viewing its most critical traffic metrics

Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels
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Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In February received 73.7M visits with the average session duration 13:13. Compared to January traffic to has increased by 16.2%.

Total Visits last 3 months
Feb73.7M
Jan63.4M
Dec79.1M
Get marketing insights and Monitor trends

Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. 's core audience is located in China followed by Hong Kong, and Taiwan, Province of China.

Country
All devices
Desktop
Mobile
China
28.69%21.1M97%3%
17.59%13M47.04%52.96%
Taiwan, Province of China
11.22%8.3M56.06%43.94%
8.01%5.9M78.43%21.57%
Russian Federation
4.13%3M81.24%18.76%
See all countries

Traffic Share by Device

Quickly understand where a website's traffic comes from and what devices visitors prefer to use. On , desktops drive 69.8% of visits, while 30.2% of visitors come from mobile devices.

Desktop69.8%Mobile30.2%

Desktop

69.8%

Mobile

30.2%

Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On taobao.com, visitors mainly come from Direct (46.31% of traffic), followed by tmall.com (10.79%). In most cases, after visiting taobao.com, users go to tmall.com and 1688.com.

Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. ’s traffic has increased by 5.1% month-on-month up to current organic search traffic. In addition, paid search traffic has dropped by -32.6% down to current paid search traffic.

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Last updated: March 21, 2023

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