The Social Media Analytics tool allows you to see your internal analytic metrics for your Facebook, LinkedIn, and Instagram channels.
Overview
The Overview section of this report will let you see your data from Facebook, Instagram, and LinkedIn Profiles in one view.
With each of these channels you can see the amount of new follows, the post reach, post engagements, and the engagement rate. Below each of these data sets, you can see the percentage gained or lost over the given time frame. A positive change will be shown in green, while a negative change will be red.
Facebook is currently broken down into 5 sections Audience, Mentions, Page likes, Engagement, and Posts. You are able to get insights about your social media performance by analyzing each of these sections.
You can choose a set date range for Page Likes, Engagement, and Posts reports.
Audience
In the audience tab you can see how your audience is broken down by country, gender, age and what time they are most active on your site. Each of these metrics are broken down into their own widgets so you can get a greater understanding of how they break down.
Mentions
The mentions tab lets you see where you were mentioned in public posts. You will be able to see the post where you were mentioned, as well as what user mentioned you. You can click on the expand button on each individual post to see the full post.
Page Likes
The Page Likes tab will let you see the distribution of your pages likes. This will show you your total page likes, new page likes and organic and paid page likes. At the bottom of the report you can see two widgets that break your page down by where people liked your page and why you lost likes. This can help you understand where you’re performing well and what you might need to change in order to avoid unlikes.
Engagement
At the top of the engagement tab, you’ll have three small widgets that show you your impressions, reach and engagement rate. Just below these widgets you have two bar graphs that break down your impressions by day and reach by day. Each of these widgets can be filtered by organic and paid results.
The engagement by day line graph lets you see your total engagement, reactions, shares, comments, and total post clicks over your given time frame.
Finally, at the bottom of the dashboard, you will find your breakdown of reactions as well as any negative reactions to your page.
Posts
In the Posts section you will see two tables, top posts and posts that upset people. Your top posts can be filtered by engagement rate, by link clicks, by people and by reactions.
Top posts are determined by the following criteria:
Engagement Rate >= 2%
Number of people click on links >= 3
Number of people engaging with the post >= 3
Number of people reacting to the post >= 5
Upsetting posts are:
Posts where people reacted negatively, hid the post, hiding all posts from a specific page, or reported the post as spam.
Your published posts at the bottom of the dashboard will let you filter your posts by engagement, impressions & reach, clicks, and negative reactions. From here, your posts can be filtered by engagement rate, people, link clicks, video views, reactions, shares, and comments.