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How to Use Tags in Semrush Social to get Valuable Data

How to Use Tags in Semrush Social to get Valuable Data

Social media success hinges on understanding your audience and delivering the content they crave. Social Content Insights allows you to do just that. By adding custom tags to your social media posts, you can categorize your content and gain valuable insights into what resonates most with your followers. 

These data allow you to refine your social media strategy and create a content mix that optimizes engagement.

Effortlessly Organize Your Content

Beyond simple organization, content tagging in Semrush Social unlocks a powerful layer of content analysis. By assigning relevant tags (e.g., "holidays," "memes," "discounts") to your social media posts, you can categorize them for deeper performance evaluation. 

With these insights, you can refine your social media strategy and curate a content mix that consistently delivers results. Here’s how it works: When creating or scheduling your social media post using Social Poster, navigate to the designated "Content Tag" section. You may choose from the tags you've created earlier for consistent categorization or create a new tag that is specific to the nature of your post. 

Social Poster new post section with a red arrow highlighting the add tag button.

Optimizing Your Content 

Analyzing tagged content can provide you with a clear understanding of the type of content that resonates with your audience. This knowledge can be used to create a strategic content mix that keeps your audience engaged and drives brand growth.

It is recommended to prioritize high-performing content formats by amplifying those that consistently generate high engagement based on your tagged data. By focusing on what works and ensuring your audience receives a healthy dose of successful content, you can maximize engagement and growth.

How to Create, Track, and Manage Tags

Content tagging in Semrush Social goes beyond simply adding labels to your posts. It empowers you to manage your tag ecosystem effectively.

  1. Creating a New Tag: To create a new tag for your post, press the "Add tag" button, -ress "new tag", and enter a descriptive term that accurately reflects the content category. Once entered, click "Create" to save the tag for future use.

Highlighting the new tag button.

  1. Adding Tags to a Post: If you're in the process of creating or scheduling a post, you'll need to navigate to the "Content Tag" section. In this section, you'll be able to choose from a list of available existing tags or, alternatively, create a new tag if none of the existing tags meet your requirements. 

By tagging your content appropriately, you can ensure that it is easy to find and categorize, which can make a big difference in terms of overall visibility and discoverability. Assigning relevant tags to your post unlocks the ability to analyze its performance within that specific category later.

  1. Viewing, Editing, and Deleting Tags: All your created tags are easily accessible within Semrush Social. You can view a list of existing tags, edit their names for better organization, or even delete tags that are no longer relevant to your content strategy.The edit tag button.
  2. Tracking the Performance of Your Tags: The true power of content tagging lies in its ability to track performance over time. Utilize the "Content Tag" filter in Social Content Insights to view the aggregated performance of all posts associated with a specific tag. 

Valuable Data Through Tags

Content tagging may seem simple, but it is key to unlocking valuable data within Semrush Social Content Insights. With the "Content Tag" filter, you can easily view all posts associated with a particular tag, such as "educational content." 

This allows you to analyze the performance of a specific content category and see how it resonates with your audience.

By examining key engagement metrics like likes, comments, and shares, you can dive deeper into each tagged category and discover which content formats resonate most with your audience. This information can help you tailor your content strategy to deliver the type of content your audience craves.

Published posts list with key metrics.

Tracking the performance of specific tags over time can also help you identify long-term trends in audience preferences. For example, you might notice that a particular content type gains momentum over time, prompting you to invest more heavily in that format. 

If a tag that was once popular shows a decline in engagement, it might be an indication that your audience is no longer interested in that particular topic. In such cases, it's a good idea to try out new content strategies and experiment with fresh approaches to keep your audience engaged and interested

Content tagging in Semrush Social allows you to transform your social media strategy from guesswork to data-driven decisions.  Start tagging your posts today and unlock the secrets to achieving a winning content mix that drives engagement and social media success.

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