My Reports makes it easy to build PDF reports from scratch. You'll be able to communicate the results of a website audit, present a competitive analysis, or show progress after a marketing campaign.
Integrate modules from dozens of Semrush tools, Google Analytics, Google Search Console, Google Business Profile, Google Ads, and any screenshots and images of your own to make the perfect reports for your business.
- Create reports from scratch or suggested templates
- Create branded and white-label customizable reports with the Agency Growth Kit*
- Schedule automatic email delivery
- Easy for both one-time reports and recurring reports
* Agency Growth Kit is an agency-tailored solution for an additional price to your Semrush plan: AGK Start for $69/month and AGK Scale for $149/month. Agency Growth Kit gives you access to functionality that will help improve your agency's performance and growth potential.
The My Reports section can be found at the bottom of the navigation menu next to the other Management tools. When you first open My Reports you'll see your Report List with all the PDFs your account has exported. If you’ve made PDF exports in the past and misplaced them on your computer, you can find them here and download again.
This list includes PDFs exported from analytics reports, Project tools, custom reports, and your scheduled reports. Whenever you export a PDF of data from Semrush, we’ll save it in your Report List for your reference.
If your account has a high number of reports, you can search for a specific report with the field at the top of the page (1). Each report in the list can easily be reopened, downloaded again, edited, copied, or deleted using the settings gear (2).
Also, there’s an opportunity to link reports to Client Portal by clicking the “Connect” button – you can attach a report to your existing client or create a new one.
When making a new report you can choose to start from scratch (1), from a pre-existing template (2) or from your own custom template (3).
Each template includes a set of specific reports based on some of Semrush’s most popular tools. We have templates for a Monthly SEO Report, Domain Comparison, full Site Audit report, and more. If you think there is a certain template that Semrush does not currently have available, you can suggest one to Semrush.
To use a template, select the one you wish to work with from the menu and enter the domain and database that you are reporting on. After you enter that info, Semrush will populate the template with data from your domain and database. Then you can continue to customize your report in the Report Builder as if you were making it from scratch.
To create your own custom template for client reporting, click on the gear icon and select the create template option from the drop-down menu. Once you create your own custom template, you will find it in the template tab of My Reports.
It’s important to note that once you save a custom template you will not be able to change this template and save over it. You can, however, add additional widgets to the template for one-time reports.
Let’s say you create a custom Site Audit template that includes two widgets: Site Audit Overview and Issues. You will be able to add additional widgets to this template to export a more in-depth report. However, once you run the report and leave the template it will revert back to those two original widgets.
If you subscribed to our updated plans (available from January 4, 2021), you can share your saved templates with other users at any subscription level. This feature allows you to unify your reporting across the company with ease.
Just go to the My Templates tab, find the share button of the template you want to share, and enter the email address of the Semrush user you want to share your template with.
Please note: report templates can only be shared with PAID Semrush users. You cannot share a template with a free Semrush account.
To create a new report from scratch, navigate to the Template gallery and click on the Blank Report section. This opens the report builder where you can populate your report with modules of Semrush data and custom images.
Add a report title and subtitle on the cover page of your report. If you have an Agency Growth Kit add-on you can also benefit from the advanced customization options:
- Branding: use of a header that includes both a logo and a brief description of your brand instead of the standard Semrush logo in the header.
- White-labelling: Removal of the “The report data taken from semrush.com” phrase. Semrush will also not be marked as a sender, and you will be able to customize the email text when scheduling or sending the report.
- Custom themes: a set of backgrounds for your reports.
- Custom visual styles: a variety of color schemes and font sets to choose from.
Drag and Drop
To customize the content of your report, drag and drop elements from the left menu panel into the Report Builder. There are structural elements such as columns, text elements, titles, and page breaks in addition to data widgets to organize the shape of your report.
You can see a preview of what the widget will look like within your report by hovering over the info icon located to the right of every widget. As you drop the widget into your report, you can set the parameters such as keyword, domain, database, time frame, etc. based on what data the widget pulls from Semrush.
Are there certain widgets that you use more than others? The favorites tab will save your go-to widgets so making new reports from your favorite reports or tools is easy. To mark a certain widget as a favorite, simply click the star icon directly to the right of each widget.
Just like inserting a custom logo onto the cover of your custom report, you can also add images to the body of your report. To enter an image into your report just drag the image widget from the toolbar on the left to your report. Once the widget is dragged over you can select any image from your computer to upload to the report.
This is perfect when creating more in-depth reports if you want to include a screenshot from another analytics tool you use. Or, include an image of a client’s product next to data about its performance to make a more visually appealing report.
You can add data from the following Semrush Project tools to your reports:
- Site Audit
- Position Tracking
- Backlink Audit
- On Page SEO Checker
- Social Tracker
- Social Analytics
The Site Audit widget lets you access the data for your overview, issues report, crawled pages report, detailed issues, incoming internal links, canonicalization, and more.
The Position Tracking widgets can show the visibility trend, keyword rankings table, and rankings distribution.
The Backlink Audit widgets let you include your audit's summary, bar graph distribution of the website's referring domains by toxic score (% of referring domains that are toxic, potentially toxic, and non-toxic), anchor types, top anchors, and the ratio of follow vs nofollow links.
The On Page SEO Checker widgets let you add the list of ideas that Semrush generated for your site, as well as a chart of the trend of recommended ideas.
The Social Tracker widgets can add data about your competitors’ posts, audience, activity, and engagement across Facebook, Twitter, Pinterest, Instagram, LinkedIn and YouTube.
You can add Semrush Analytics data from the following tools to your reports:
- Domain Overview
- Organic Research
- Advertising Research
- PLA Research
- Traffic Analytics
- Keyword Overview
- Keyword Gap
It is possible to change the scope of certain widgets. Data for a subdomain, subfolder, or URL scope in widgets from Domain Overview, Organic Research, and Advertising Research.
While configuring widgets in My Reports, choose the scope you’re interested in.
This allows you to report data in narrower data scopes, compare it with a subfolder, and combine data based on different parts of your and competitors’ websites.
Maybe you created a perfect report for one client and want to reuse that style for a different client. This is where you would use the “Bulk Edit” and "Clone and bulk edit" features. The Bulk Edit feature located at the top right of your report will allow you to quickly and easily change the domain and name of the report thus ensuring that the data is from the same tools just a different domain.
Furthermore, not only the domain can be changed but also the time period you track.
It is important to note that this feature refers to the widgets with an option to choose a custom time period, as here:
If you are cloning a report that uses Google Analytics data for multiple websites, you can also update the GA property. Choose the Google Analytics section and update your Google account, Property and View.
The Clone and bulk edit feature is located in the My Reports report list. If you hit the settings gear and scroll down to "Clone and bulk edit," you can copy a report from your list and jump right into modifying it with a different domain or keyword data.
You can also pull widgets directly from Google Analytics, Search Console, Google Business Profile, and Google Ads into a custom report. To learn how to integrate your data from GA, GSC, Google Ads, and GBP, read this article.
The Listing Management widgets let you show a quick snapshot of the details of a business listing. You are able to show the location list of a business so that a client is aware of the list of locations for their business. You can also show the listing status to show how much of their data is either correct, unavailable or processing.
Pair these with the duplicate listing status and listing details widgets to show a client a full look into their business listings.
These widgets can be found directly below the Google Search Console widget tab.
Finally, you can automate reports through scheduled emails.
The settings allow you to set the specific email you want reports sent to, as well as the day and frequency in which they are being sent. Reports can be sent out on any day of the week and set to a daily, weekly or monthly schedule. Scheduled reports are sent out automatically at 10 am according to the time zone set in your Profile. From the settings menu, you can also enable a table of contents to make for easy navigation of your custom report.
Learn more about how to automate the time-consuming reporting process in the article Report Automation with Semrush.
Are you ready to make your own custom reports?