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Connecting Organic Traffic Insights with Your Google Accounts

Connecting Organic Traffic Insights with Your Google Accounts

The Organic Traffic Insights tool allows you to integrate both your Google Analytics and Google Search Console data into one dashboard.

Connecting Google Analytics to Organic Traffic Insights will help you identify your “(not provided) keywords” and post-click data – Engaged Sessions, Avg. engagement time, Engagement Rate, and Conversions.

Connecting Google Search Console to the report will let you analyze pre-click data (Impressions, Position).

In Google Analytics alone, you would see “(not provided)” in the column about the keywords that are driving organic traffic to your pages.

But, when you connect Google Search Console to this tool, Semrush can cross reference the pages and keywords from GSC and tell you which search queries that your top pages rank for.

How to connect Google Analytics and GSC to Organic Traffic Insights

The first step in setting up Organic Traffic Insights is connecting your Google Analytics account to Semrush. Click on Connect Google account.

Connect Account section in the Organic Traffic Insights set up wizard with a red arrow pointing to the Connect Google Account button.

You will be asked to log in to your Google account that has access to the Google Analytics and Search Console accounts you want to pair with Organic Traffic Insights. 

Sign in Google account with a red rectangle highlighting the account to be connected.

You will arrive at a window asking for you to allow access to your Google Account’s Analytics and Search Console data. Select “Allow.”

Sign in Google account with a red arrow pointing to the Allow button.

Once access is granted, you can choose which properties you want to link to your Project in Semrush.

Organic Traffic Insights set up wizard with the connected Google account and selected property, data stream, and GCS property.

After connecting both Google Analytics and Google Search Console to Semrush, your Organic Traffic Insights campaign will be able to house all of your valuable analytics and data for your website.

Then, you’ll be able to choose the regional database to analyze and if you want to look at desktop, mobile, tablet, or all data.

After configuring all of those steps, you will be ready to analyze your top pages with Google Analytics, Search Console, and Semrush all in one dashboard.

If you’re facing issues with connecting Google Analytics to Organic Traffic Insights, please check out this troubleshooting guide.