Consumer Surveys App

The Consumer Surveys app by MFour is an app in Semrush App Center that allows businesses and agencies large and small to conduct, review, and analyze surveys for market research and consumer understanding. 

These syndicated surveys are enriched with behavioral visitation data for locations, apps, and websites. The app also allows you to collect thousands of custom responses from real, verified, and voluntary participants.

How Can the Consumer Surveys App Help Me?

As a business owner in any industry, it’s essential to understand your potential customers, their motivations, their desires, and what they want. One way to do this is by conducting consumer surveys. 

There are many benefits to using the Consumer Surveys app. Here are some of the main ones:

• Learn about customer demographics
• Discover what motivates customers to make a purchase
• Find out what customers think about your product or service
• Learn about customer satisfaction levels
• Identify any problems that need to be addressed
• Get feedback on new products or services before launching them
• Use the data to create targeted marketing campaigns
• Enjoy access to six existing surveys that update monthly

With this validated customer data, businesses can improve their marketing strategy, speak to a new demographic, and essentially grant themselves a more competitive edge in their market.

Consumer Surveys Pricing 

The Consumer Surveys app costs just $100 a month and provides over 12,000 monthly consumer opinions, all tied to a staggering 2.5 billion app, web, and location events updated daily. This includes access to six pre-existing surveys that update data on a monthly basis.

With this premium subscription, you can also request custom surveys for a specific business topic at an additional cost. The cost varies depending on the survey.

Users can also benefit from a 7-day free trial before committing to a monthly subscription.

The Consumer Surveys App Dashboard Overview

Before working with the app, users should know the Consumer Surveys app provides only U.S. data from U.S. consumers. International users can still request data, but the demographics focus solely on data in the U.S. 

To get started with the app, we’ll help you navigate the dashboard and its revolving surveys before showing you its functions



Once you enter the Consumer Surveys app, you’ll see a table with six columns under a “Syndicated Surveys” tab



Those columns are as follows:

• Survey Category: the topic or topic cluster of the survey
• Surveys: number of surveys conducted within a topic
• Responses: number of responses collected from your surveys
• Behavior Data: the data coverage of the user's location, app, and web usage
• Tracker: takes you to the Project Tracker page for a summary view of survey data
• Sandbox: takes you to the Sandbox Surveys where you can enrich survey data with behaviors to create granular consumer personas

In the Tracker and Sandbox columns, there are buttons you can click to directly review and analyze results. 

Survey Category, Surveys, and Responses Columns

In these three columns on your dashboard, you can get a general look at the results collected.

For example, when we click on the Entertainment Habits survey, it expands to show us the three different surveys conducted, their dates, and the number of verified responses collected. 

You can access all survey results for that topic cluster in the dark blue box, or you can select past survey results in the white line items beneath

Behavior Data Column

In the Behavior Data column of the Entertainment Habits survey, you’ll see green checkboxes. When you hover over a green checkbox, a prompt will show you the percentage of data received on location, app, and web



New data appears for each existing survey topic by the end of the month. If you don’t see this new data present in the Behavior Data column, wait until the end of the month before contacting Semrush support.

Tracker and Sandbox Columns 

As mentioned earlier, the Tracker and Sandbox columns have buttons that help you navigate to pages that better demonstrate survey results



When you click “Review” in the Tracker column, you’ll go to the Project Tracker page. There, you’ll see more summarized survey responses, which we will explain later.

When you click “Analyze” in the Sandbox column, you’ll go to the Sandbox Surveys page. From there, you can see far deeper insights into the survey results. You can also narrow your results using filters.

You can also access the buttons in these columns when your topic is expanded in the dashboard.

How To Use the Project Tracker

The Project Tracker page is going to show all of your survey results in a way that is easy to digest. 

Here’s a step-by-step guide to navigating the Project Tracker:

Step 2: Expand a Question

Line items in the Project Tracker remain collapsed by default. To see more detailed results for each question and its responders, click on any question to expand it.



After you expand it, you’ll see a breakout of the responses that tell you the response options, count distribution, and percentage distribution.

Step 3: Choose How You See Your Results

The table you see when you expand the question is there by default. If you want more visual views, you have two other options: a bar chart or a pie chart.

When choosing the bar chart, you can toggle between the count and percentage distribution. 



For the pie chart, you can only see the percentage distribution.



Pro tip: You can also open up your bar and pie charts and take screenshots to include in presentations.

Step 4: Analyze Data

When you’ve finished viewing the survey responses in the Project Tracker or want much more detailed results, click the blue button in the top right corner of the app labeled “Analyze Data.” 



From there, you can quickly navigate to the Surveys Sandbox page.

How To Use the Surveys Sandbox

The Surveys Sandbox is where the information gathered becomes more powerful. It has all the data you would find in the Project Tracker but with capabilities to narrow your results more granularly.

In this Surveys Sandbox, there are tabs at the bottom of the screen (similar to a Google spreadsheet) that display different areas of your results.

• Survey + Demo: demographic data
• Survey + Location: location visit data 
• Survey + App: app visit data
• Survey + Web: web visit data

First, we’ll show you the Survey + Demo tab of information in the Surveys Sandbox before moving on to the other three tabs.

How To Navigate the Survey + Demo Tab

In the Surveys Sandbox for demographics, you can view survey responses and results while also filtering them by various demographics, including:

• Age range
• Gender
• Ethnicity
• Income
• Education
• Marital status
• Employment status
• State
• Region
• U.S. Census Division

After choosing your demographic, you can see data specific to that demographic in the light gray area of the table at the bottom of the page. The dark gray area shows the QID, questions, and responses.



For example, you can choose a question and filter it by gender responses and see how men and women answered that specific question.

Step 2: Choose a Demographic

After you choose a question, navigate to the box on the right and select a value for a demographic.

How To Navigate the Survey + Locations, App, or Web Tabs

For this area of the app, each tab will contain different parts of results from your surveys depending on location, app, and web.

For the three tabs on Survey + Location, Survey + App, and Survey + Web, we’ll demonstrate one tab since their interfaces are identical.

Each tab offers the same Control Filters and Display Filters to apply to your project dataset. You can also see the results in various charts.

Step 1: Choose a Data Timeframe

Before you can see your collected data in the modules below, start by choosing a data timeframe. 



You can choose timeframes for 1, 7, or 14 days before or after the survey responses were collected.

Step 2: Choose a Contribution Level

The data contribution level calls out how much data someone has to share for you to see their responses.



The dropdown defaults to 50% of days active. This is because consumers have to respond to surveys at least 7 out of 14 days.

You can choose anywhere from 10% and 100% of days active within the data timeframe.

Step 3: Compare Questions and Responses

The next section is where you can choose two questions and two responses. This function allows you to compare results for Question and Response (A) and Question and Response (B).

First, select a value for Question (A). Then, select a value for Response (A).



Repeat this process for Question and Response (B).

Once you have made your selections, they will display in the gray area below before you reach the modules of data.



If you choose not to select values for both (A) and (B), the app will show insights for all survey respondents.

Step 5: Export Your Results

To share your results in a CSV file, PNG, or PDF, click on the top right corner of the desired module of data and export it.

How To Request a Custom Consumer Survey

If you’re ready to launch a new survey under another topic, you’ll need to navigate back to the dashboard. To do this, just click the back button in the top left corner of the app.

Frequently Asked Questions

Go to the Consumer Surveys app

If you have other questions about the Consumer Surveys app, please email us directly at app-center@semrush.com.