The Ads Launch Assistant app allows you to easily create and analyze your Google ads campaigns.
It uses Semrush keyword data and AI for instant campaign creation and helps you quickly understand your campaigns' performance with visual reporting.
With this tool, you can:
- Quickly set up your first campaign
- Build your ad with instant keywords and ad copy suggestions
- Select a budget for the campaign with recommendations
- Import information from Google Business Profile
- Keep all campaigns in one dashboard
- Easily edit a campaign
- See distribution by location and device
- Find the search terms making the most significant difference
How The Ads Launch Assistant App Can Help You
The Ads Launch Assistant, an official Google Partner, is ideal for advertisers who need to launch and analyze Google Ads campaigns quickly.
This app can help you:
- Get the most out of your ad budget
- Analyze data and make informed decisions
- Measure your success
- Maximise ad performance
- Identify and report which campaigns are struggling and which are performing
- Get ahead of your competitors
- Improve conversions
Accessing Ads Launch Assistant
The Ads Launch Assistant app is free for all registered Semrush users. There are no limits to the Ads Launch Assistant tool.
To find out how to add an app, you can visit the App Center’s guide on how to add apps.
How to use Ads Launch Assistant
Step 1: Create and Connect Google Ads Account
Start by watching a short onboarding tutorial and clicking the Sign up with Google button within the Ads Launch Assistant app.
This button will lead to a pop-up where you can create a Google Ads account. Fill in your account name, email, and currency. Read and accept the Google’s Advertising Program terms, and click the Create account button.
Step 2: Set up Google Ads
Follow the four steps to finish creating your Google Ads account. Click on Go to Google Ads to confirm your consent to create an account, fill in the required information, and add your billing information
You will be redirected to your Google Ads cabinet with an invitation for further needed actions.
After clicking “Continue”, it will take you to the page where billing setup needs to be done.
Billing must be set up; you need this step to start a campaign.
Please refer to Google’s Submit billing information for details about how to set up billing.
After filling in the billing information, return to Semrush Ads Launch Assistant and refresh the page. You will then be able to create your first campaign.
Step 3: Campaign Set Up
Return to Semrush to create your first campaign. Enter the name of your first Smart Campaign.
Please note: Campaign names should be unique, as Google doesn’t allow campaigns with the same name.
All the campaigns that are launched through Ads Launch Assistant are Smart Campaigns. There are two types of Google campaigns: Smart Campaigns and Search Campaigns.
A Smart Campaign uses keyword themes instead of keywords. Keyword themes act as keywords with broader matches and match ads with searches on Google.
For more information on Smart Campaigns, please refer to Google’s How Smart campaigns work.
Next, fill in the form to provide general information about your business. The required fields include business name, business website, target location, and language. Phone number is optional.
Connect your Google Business Profile to pull relevant information into the form.
For Target location, the Near business toggle allows you to enter the name of an area and the distance to target in kilometers. The Specific area toggle enables you to input an address manually. Both will show a map after the details are entered.
Next, build your ad and pick suitable keyword themes.
Choose up to ten keyword themes. The tool will generate these suggestions in the language you have previously chosen.
Then choose a suggested headline and description of your ad. AI generates these and can be manually edited.
AI uses the page content and keyword themes to create ad copies that suit Google Ads guidelines and better respond to the searcher's intent.
In order for the AI to provide suggestions, click the “Suggest headlines and descriptions” button. The suggestions will use the language you’ve chosen for the campaign.
In case some suggestions do not suit your criteria, you can generate more suggestions by clicking “Update suggestions”. That will refresh suggestions and replace them.
In case you need to keep some suggestions and update the rest, you can click on the lock symbol near a suggestion to keep that suggestion intact.
Lastly, select the maximum monthly budget for your campaign.
Here you can choose a budget or manually enter a custom budget. The provided budgets are suggestions from Google taking into account the language, keywords CPC, and location.
Your first campaign is ready to go! Click the Create campaign button.
The campaign may take some time to be approved by Google. You will see it with the “pending approval” status in the My Campaigns dashboard.
Step 4: My Campaigns
The My Campaigns dashboard lists all your campaigns. Here you will see the following metrics for each campaign:
- Status: the campaign's status.
- Daily budget: the average amount you set for each ad campaign per day.
- Clicks: how many times your ad has been clicked on.
- Impressions: how often your ad is shown on a search result page.
- CTR (Clickthrough rate): the number of clicks your ad receives divided by the number of times your ad is shown.
- Spend: how much money has been spent in total for the campaign.
The My Campaigns dashboard makes it easy to analyze all your Google Ads campaigns in one place.
Use the filters at the top to quickly find campaigns depending on their status or type.
- Eligible
- Pending: to be approved by Google.
- Paused
- Removed
Click the Add campaign button in the top right-hand corner to add a new campaign. Use the buttons next to each campaign to see reports, edit, start, pause, or delete the campaign.
Click the Edit campaign button to edit the target location, headline, description, keyword themes, budget, and ad schedule.
Campaigns can be stopped, and budgets can be customized at any time. Any changes to the Creatives and Keywords section (keyword themes, headlines, description, business website, logos) require approval from Google and take approximately a day.
Please note: the business name and start date can’t be edited after starting the campaign.
If you edit the campaign’s location or keyword themes, Google will re-calculate the CPC according to the new location/keyword themes. Some locations and keywords are cheaper/more expensive; therefore, the cost per click changes.
Click the pencil button to edit a section of the campaign.
The campaign editing page also allows you to edit your ad schedule. Make your changes and click the Save & Close button.
Use the visual reports to identify your growth points and measure your campaign’s success.
Click the View report button next to the campaign to access the report with additional metrics.
At the top of the report, you will see the metrics:
- Impressions: how often your ad is shown on a search result page.
- Clicks: how many times your ad has been clicked on.
- Spend: how much money has been spent in total for the campaign.
- Conv.: such actions like placing an order or a product being added to cart count towards the Conversions metric.
- All Conv.: any action that could possibly signal about conversion.
- Av. CPC (Average cost-per-click): The average amount you've been charged for a click on your ad.
- Calls: the number of clicks on the phone number. Phone number will define this metric.
- Directions: Google Maps will appear when a user clicks on the address. This metric shows the number of users who created directions on Google Maps. Location will define this metric.
Distribution by Location shows the number of clicks/impressions/CTR/spend by location.
If your campaign targets the whole country, the map will break down the total into regions and cities. The map will show city blocks and areas if your campaign targets a city. If your campaign targets two cities, it will show the country level.
The Distribution by Device widget shows the number of impressions and clicks broken down by device type (desktop, tablet, mobile, and others).
Advertising Results show how the number of clicks, impressions, CTR, and spending has changed since the campaign started.
This graph makes it easy to compare changes with previous periods for each metric and see how each metric influences the others.
Search Terms breaks down the number of impressions, clicks, spend, and average CPC for each search term your campaigns run for.
Here it is possible to determine the value and importance of each search term for the campaign.
Step 5: Spend to get a welcome bonus
Get a $500 ad credit after you spend $500 in 60 days on your first Google Ads campaign launched via Ads Launch Assistant. The Ads Launch Assistant welcome bonus only applies to new Google Ads users. Terms and conditions apply.
The $500 bonus will automatically be added to your Google Ads account and can be used to run campaigns.
Frequently Asked Questions
To delete a campaign, click the Remove campaign button next to the campaign in My Campaigns. A pop-up warning will appear to confirm the action. 
If you have any questions about the Ads Launch Assistant app, please email us at ads-launch-assistant@semrush.com.