On the Compare domains tab, you have an option of adding multiple competitors to benchmark your site’s top metrics against theirs.
Enter up to 5 domains, subdomains, subfolders or URLs to compare important metrics, analyze organic/paid traffic and backlinks trends, and get actionable data from a few widgets generated by the Keyword Gap tool. In the first comparison widget, hover over column titles or arrows next to a number to see a tooltip.
Traffic Share - represents the share of Organic traffic between competitors.
Non-branded / Branded - shows the ratio of Non-branded and Branded Organic traffic for each of the analyzed domains.
Paid / Organic - the ratio of paid and Organic traffic for each of the analyzed domains.
Keyword Overlap - the overlap of keyword portfolios among the competitors.
Top opportunities - the best keyword opportunities for the main analyzed website.