Lead Generation is a Semrush solution designed to help digital agencies get higher-quality inbound and outbound leads and close deals more effectively to accelerate growth.
It includes access to two apps for a single monthly fee that can be used with or without a Semrush subscription.
Pricing & Plans
A Lead Generation plan costs $90 per month and includes access to the Agency Partners and Lead Finder apps.
The solution is built specifically for agencies aiming to grow their business quickly and efficiently by landing new clients via inbound channels and email outreach.
What’s Included in Lead Generation?
The Lead Generation solution includes two separate apps: Agency Partners and Lead Finder.
Agency Partners platform
Agency Partners is a dedicated space where you can showcase your digital marketing services as an agency and generate inbound leads for new business. Access gets you:
- A Semrush-verified brand profile on the Semrush Agency Partners platform
- Monthly high-intent lead requests
- Pre-qualified opportunities delivered straight to your inbox
The app operates on a dual supply-and-demand model—you supply your digital agency services via the Agency Partners platform for in-house users and businesses to hire you for their marketing projects.
To be listed, you will need to create your agency’s profile page, where you can:
- Highlight your areas of expertise
- Explain what your agency offers
- Provide social proof and display success stories
You can also choose to pass two free Semrush Academy exams (“Semrush for Digital Agencies” and a toolkit proficiency exam of choice based on your agency’s service focus). This will increase your visibility on the platform and qualify you for an official “Certified Agency Partner” badge, which can be used in your marketing collateral.
You can learn more about becoming an Agency Partner and setting up your profile here.
Lead Finder
Lead Finder makes finding and qualifying new leads faster and easier for growing agencies. Simply select a country and the web technology your clients use, including WordPress, Shopify and MailChimp, and the tool will gather data on your query in a separate list. You get the ability to:
- Filter up to 1,000 leads by niche and tech stack
- Leverage Semrush’s marketing insights to find top leads
- Create and export lead lists in CSV format
The app collects the following data for each lead from your list:
- Domain name
- Metrics collected from Semrush databases (like visits, traffic, and backlinks)
- Social media profiles
- Contact information
- Connected analytics and tracking, marketing, and web dev tools (including languages, frameworks, and libraries)
- Security details and protocols
You can collect even more metrics by performing an express Site Audit without leaving the tool.
Discover more about how to use Lead Finder to your advantage here.
The Benefits of Lead Generation
The Lead Generation solution gives you access to two powerful apps to change the way you grow as an agency.
It delivers a package that helps you increase your online visibility and bring in high-quality, high-intent leads every month, while also streamlining the process of lead management to ensure a consistent flow of prospects. You’ll appear on search engines and in Semrush’s marketing content more often, so more future clients can spot you and trust you as a verified partner.
With the combination of the Agency Partners platform and Lead Finder, you’ll be set up to acquire new clients and grow your business quickly and efficiently—all in one convenient solution.
Find out more about Lead Generation and add it to your Semrush subscription here.
Frequently Asked Questions
If you're an existing paid subscriber, you can buy the Lead Generation solution from the Semrush pricing page by clicking the ‘Buy now’ button in the Lead Generation row. Alternatively, you can go into the subscription plan section in your user profile, and sign up for the Lead Generation solution there.
If you don’t have a paid Pro, Guru, or Business plan, you can still purchase the Lead Generation solution separately by following the instructions above.