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Traffic Analytics Top Pages Report


In the Top Pages report, you are able to take an in-depth look at a company’s digital marketing strategy. The report shows specific metrics of up to a site’s top 1000 pages* based on traffic.

*Depending on the domain*

In this report, we define top pages as the pages with the highest number of unique visitors.

For all of these pages, the report will let you see the number of unique page views, unique visitors, entrances, traffic sources (direct, referral, social media, search engines, and paid ads).

Unique page views are measured by the number of visits in which that page was viewed at least once. Unique visitors are the total number of unique visitors who viewed that given page. The number of entrances is the number of times a person entered the domain through that specific page, in other words, the analysed url was a landing page for the user. 

You can analyze this data even further when you apply filters: time period (Historical Data filter) and country of origin (Location filter). 

Let’s say for example you are analyzing an e-commerce company that your site competes with. This data can help you see which of their products are the most popular amongst their visitors.

You can dive deeper into the top pages by expanding them. All you need to do is click on the pages column or the drop-down arrow to the left.

The top pages report allows you to view data on subdomains, as well as root domains.

Traffic Analytics Top Pages

This gives you a breakdown of each page’s top device types and sources of traffic. In addition, each of these data sets will be broken down into percentages.

Your entrance sources will show you how much of a competitor’s page’s traffic comes from direct, referral, search, social, and paid sources.

Using the search box, you can filter your list of top pages for a specific topic. This can help find a competitor's pages related to a specific topic only. For example, you can find whether adidas.com has other pages related to the Yeezy brand.

This way, if you are only interested in, let's say, a specific product of your competitor, you can type your query into the search bar and find exactly the pages related to your query. Then you can analyze Unique Pageviews, Unique Visitors, Entrances, and Entrance Sources and export the data to CSV.

Semrush Traffic Analytics reports are based on petabytes of clickstream data that comes from multiple proprietary and 3rd party data sources, Semrush’s proprietary AI and machine learning algorithms and Big Data technologies. The data is accumulated and approximated from the user behavior of over 200 million real internet users and over a hundred different apps and browser extensions. Traffic Analytics data is not obtained from any website’s internal analytics. If you want to analyze top pages of your own website, we recommend that you refer to your own Google Analytics.