Semrush Social
Social Poster
Planning Your Posts in an Interactive Calendar

Planning Your Posts in an Interactive Calendar

The Social Poster gives you an interactive calendar to plan the entire year for your Twitter, Pinterest, TikTok, Instagram business, Facebook business, and LinkedIn company pages. Set the dates and times of your posts, make drafts of engaging content (now with AI Assistant in Social Poster), and create a queue so you always have content ready to share with your audience.

Viewing Your Calendar

One of the trickiest parts of running any social media campaign is being able to maintain an organized and optimized schedule of posts. With social media being such a fast-moving platform, it is important to have an idea of what you’re going to post not just now, but also a couple of weeks down the road.

You can switch your calendar view between month and timeline (weekly). Change this by selecting the drop-down menu in the top left of your calendar.

You can switch your Social Poster calendar view between month and timeline (weekly).


There are a number of different ways you can schedule a post on your calendar. First, you can simply click on the specific day of the calendar you wish to post and choose between the different time blocks on each day.

Once you click the day and time you want to have the post, you will be brought to the preview page of your new post. Here you will actually be able to create the content of the tweet or post and select the exact time you want the post to go live.

An example of how you can select the time you want the post to go live.

This same process can be done by clicking the New post button at the top of the calendar. Your post will automatically be posted on that day unless you change the scheduled settings in the preview screen.

There’s no timeframe limitation to schedule your posts, so, you can plan your content, for example, for the whole year.

Posting Videos

When scheduling a post for TikTok, Facebook, Instagram, LinkedIn, or Twitter, you can also include videos. This allows you to create more interactive posts for your followers. To do this, click on the image box at the bottom of your post widget.

An image box 'Upload image or video' at the bottom of the Post editor.

In order to post your video on LinkedIn, Facebook, Instagram, or Twitter, the size of the video file must not exceed 100 MB. Only .mp4 and .mov video formats will work, and the aspect ratio of the video should be between 9x16 and 16x9 (additional video length requirements applied for Instagram posts - 60 seconds max length and Twitter - 140 seconds max length).

To post a video on TikTok, the size of the video should be 1GB or less and have a minimum height and width of 360px. The video can be up to 10 minutes long.

Instagram Posting

You can schedule or post up to ten photos or videos to Instagram directly from the Social Poster, as long as you are using an Instagram Business account. Currently, the tool does not support posting to personal accounts. Also, please keep in mind that posting IGTV is not currently possible due to the official Instagram API limitations.

To create an Instagram post, select your Instagram account at the top of the post widget. 

Instagram account is selected at the top of the Post editor.

Then click on the Image box at the bottom of the post widget and select the image or video you want to upload. 

An image is added to the post at the bottom of the Post editor.

To post a video, the size of the video file must not exceed 100 MB and 60 seconds in time length (according to Instagram requirements). Only .mp4 and .mov video formats will work, and the aspect ratio of the video should be between 9x16 and 16x9.

A Post editor with the calendar on the right.

Once you are satisfied with your Instagram post, you can schedule it, post it instantly, publish it regularly, or save it as a draft. If you choose to schedule it, the post will be added to your Calendar alongside any other scheduled posts from your connected social media accounts, indicated by an Instagram icon and scheduled posting time.

What scheduled posts look like on your Calendar in Social Poster.

To post or schedule an Instagram Story, use the Story toggle. Please note that you can upload and schedule one Instagram story at a time.

A 'Story' switcher is highlighted at the bottom of the Post editor.

Bulk Scheduling

If you already have a fully planned campaign in a spreadsheet and want to quickly upload all of your posts at once, you can do that with the Bulk Scheduling feature.

Directly on the right of the New post button will be the bulk scheduling button.

The red arrow is pointing to the 'Bulk scheduling' button.

Click on this, and you will be prompted to import your CSV file containing up to 100 premade posts. If you are unclear how to format your upload file click the button and the link that says “More information.”

This will instruct you on what kind of table you will need. The only required column is for your content. This will be what text you want in your posts (bulk scheduling works for text posts only, once scheduled, you can add images in the tool). The other three columns are recommended but optional. These include the date, time, and which social media channel you want to post on (TikTok, Facebook, Twitter, LinkedIn, Instagram, Pinterest). 

An example of a CSV table for bulk scheduling.

Shortcut Posting

The final way to create a post is to use the keyboard shortcut “N.” This will immediately prompt you to the preview window. To find out all of the keyboard shortcuts, you can view them in the settings section in the top right.

How to find the keyboard shortcuts in the settings.

In the draft screen, you have five different actions to take with your new post:

Add directly to your queue

  • Post now 
  • Schedule
  • Publish regularly
  • Save as a draft

You can include emoticons to help increase the creativity of your posts which can lead to more engagement with your audience. To add them, simply click on the smiley face at the bottom of your posts.

Not only can you add emoticons, but you can add animated GIFs as well. This can be done manually through the GIF button or by choosing to add them through Giphy.

How to add emoticons and animated GIFs to your post.

After deciding what to do with your drafted post, you can view your future post by selecting a later date with the date range drop-down menu. This can be perfect for letting you know what type of content you have down the line so that you can synchronize your other campaigns to match.

This can also be helpful in making sure you are not posting any duplicate content to your social sites. If you are running multiple social media campaigns, the social media poster lets you plan out these posts for all of your campaigns at once. You can schedule posts on TikTok, Twitter, Pinterest, Facebook (business), Instagram (business), and LinkedIn all on the same calendar.  

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