Pricing and Limits

The SEO Toolkit is Semrush's comprehensive solution for understanding your competitor's strategies, finding target keywords, tracking your positions, and maintaining a healthy website.

Choose the plan that best fits your needs, whether you're an SEO beginner, a growing agency, or an established business.

SEO Toolkit Pro

SEO Toolkit Guru

SEO Toolkit Business

$139.95/month

Best for freelancers, small business owners and SEO beginners

$249.95/month

Best for growing agencies and teams ready to scale

$499.95/month

Best for established agencies and large businesses

Basic Limits:

5 websites to monitor
500 keywords to track
100,000 pages to crawl per month
10,000 results per report
250 keyword metric updates per month
500 SEO Ideas per month
3 scheduled PDF reports

Basic Limits:

15 websites to monitor
1,500 keywords to track
300,000 pages to crawl per month
30,000 results per report
1,000 keyword metric updates per month
800 SEO Ideas per month
3 scheduled PDF reports

Plus:

SEO Writing Assistant
SEO Content Template
Topic Research
Historical Data
Multi-targeting in Position Tracking
Looker Studio reporting integrations

Basic Limits:

40 websites to monitor
5,000 keywords to track
1,000,000 pages to crawl per month
50,000 results per report
5,000 keyword metric updates per month
2,000 SEO Ideas per month
3 scheduled PDF reports

Includes everything in Guru plus:

SEO Share of Voice tracking
API Access