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Organic Research
Why does the same keyword show twice in a Positions report?

Why does the same keyword show twice in a Positions report?

When analyzing a Positions report in Semrush, you may notice that there are times when a keyword will show up multiple times. What this actually means is that the domain is ranking with two different pages on the same results page.

Why does the same keyword show twice in a Positions report? image 1

Take a look at the URL column in the screenshot above. This was taken from ebay.co.uk's Organic Positions report.

There is an example of ebay's positions listing the same keywords twice. As you can see, the landing pages for these positions are different. This means that ebay.co.uk has different pages in the 1st and 4th positions on the results page after searching for "ebay uk".

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